Within the popular culture surrounding wine, statements are created or generated due to ignorance or lack of knowledge of the medium, such as: “The more expensive the wine, the higher its quality.” Although in some sectors and/or products it is true that “cheap is expensive,” the high price of a wine never guarantees the highest quality, since in many cases it is external factors that make the wine more expensive, such as the opinion of a guru or expert, a trend, low production or exclusivity. In conclusion, the quality of a wine depends solely on the wine itself. “Rose wine is made by mixing red and white wines.” This is not true, wine is not made when it is already made, but in the harvest of the white and red grapes. Wine is not mixed, grapes are mixed, although to make a rosé it is not necessary to mix grapes since the color is given by the time the wine must remains with the skin. Another classic saying is, “red wine is served at room temperature and white wine is served cold,” when the truth is that each wine has its own temperature. The temperature in a restaurant or home can be 22 degrees, which is unacceptable for a red wine, which should be served at a temperature between 16 and 18 degrees, in order to fully enjoy its aroma and flavor. It is also true that in summer, when the heat is on, we can skip these rigid concepts and drink a cool red wine, which will taste heavenly! “Wine spoils on trips.” This is not entirely true, although it is true that sudden changes in temperature and vibrations are not the most appropriate; in general, they are not harmful to most wines. This is due to the fact that in the past, wines were made without any stabilization process, in a traditional way, so that a trip by car, truck or plane meant subjecting it to sudden drops in temperature; for example, when going up or down a mountain pass or in an airplane when it goes up to thousands of feet. Nowadays, wineries have the necessary technology so that wines can be transported and retain all their organoleptic properties no matter how many kilometers the wine travels. “Wine cannot be paired with cheese.” This statement is old. Surely you have heard the saying on some occasion: “They give it to you with cheese.” In the past, winemakers offered a tasting to potential buyers and to hide possible defects they accompanied it with strong cheeses, whose flavor and smell masked those of the wine. Today we know that there are certain wines that pair perfectly and are the ideal complement to cheeses. Federico Red wines are wines that have a price adjusted to the market, you can drink them at a temperature between 16 and 18 degrees, although if you feel like it you can serve them a little colder; you can take them on trips to share or give as a gift, and they pair perfectly with cheese.